ZANE G. FISCHER





MAY NATURAL HISTORY MUSEUM



Description    May Natural History Museum, Colorado Springs’ premier bug museum, is located at the base of the Rocky Mountains in between Colorado Springs and Canon City. This family owned roadside attraction houses over 7,000 different tropical insects, one of the largest private displays of tropical bugs in the world, founded in 1947 by John May.
    Developed a conceptual symbol and word mark as well as merchandising and branding collateral.


    Client
    Independent
    Location
    Colorado Springs, CO
    rolE
    Graphic Designer
    Services
    Conceptual Development, Logo Design, Branding + Identity, Merchandising









    objective    Reconceptualize the museum's identity in an engaging and educational manner. By revitalizing the museum's original design, my goal is to highlight its rich history and emphasize a more iconic representation of insects, all while integrating the letter 'M' into the design. Drawing direct inspiration from the vibrant landscape of Colorado for the museum's colors and typefaces will enhance brand recognition.










    To build upon the reenvisioning of the logo, I also tackled a range of collateral, including signage, banners, and marketing materials- throughout, drawing inspiration from the environment and insect selection.









    The brand's typeface emulates the characteristics of insects through its slender body.





    The colors are drawn directly from the picturesque landscape of Colorado featuring two primary hues and three complementary tones to offer greater flexibility for creative application.





    Mind mapping with keywords.





    Initial sketching.





    Conceptual logo development through thumbnail sketches.





    Final lockup.